Events at Hunt & Gather
Marketing Strategy, WebsiteView More
August 31, 2020
An artist’s story is integral to the art that they create; that’s the truth for Josef Reiter, owner and lead designer at Botanica Floral Design. When Josef approached us about designing his new website, we considered all of the site’s functional elements — e-commerce functionalities, SEO-rich copy, and UX design — as an extension of Josef’s story and art.
Botanica Floral Design serves the Portland metro area with delivery, pickup, and event services. It was paramount in our design considerations to make this website fast, user-friendly, and visually stimulating. Since the majority of the company’s sales are executed online right now (thanks to COVID-19 restrictions cancelling most weddings), our development team strengthened the site’s e-commerce functionalities with a Shopify backend that allowed for local deliveries, Oregon-only shipping, and easy fulfillment. Now Josef can allocate more attention to designing and interacting with event clients while the website successfully manages the customer service experience online.
Josef also wanted the website to emphasize the company’s best-selling services: sophisticated wedding floral design and corporate accounts. Wink Digital’s web design and copywriting team collaborated to create a user experience that prioritized visually stimulating content while honoring the voice of Josef and Botanica Floral Design. This delicate balance of copy and images accomplished the goal of reflecting the brand’s fundamental elements: narrative and art.