Covered, a luxury boutique in Denver, CO, came to Wink Digital for a full branding suite, as well as an ecommerce site built using the Shopify platform, and an entirely custom-made theme. With requests to make the brand marks and the website feminine, but not too feminine, structured, but not too structured, and sophisticated, but not too sophisticated, we created a website that embodied the expensive feel the Covered team craved.

This brand revolves around a few premises:

• Simplicity and minimalism
• Balance
• Trustworthiness
• Approachability
• High-contrast
  

Want to see the brand book for Covered? Click here.

Click here to see the live website.