Events at Hunt & Gather
Marketing Strategy, WebsiteView More
Branding, Web App Design + Development
August 31, 2020
Alaska Boats & Permits came to Wink Digital seeking a brand refresh. While their prior logo was outdated, we both agreed it had "good bones". By selecting more modern typefaces and a more innovative layout, we achieved an end result that remained consistent with the existing branding, but that also felt more professional and up-to-date.
Alaska Boats & Permits deserved the revamp of a lifetime. Their 23 year old website had served them well, but left them technologically behind many of their large competitors and partners. After working with the Alaska Boats & Permits team to conceive of a design that would support the integration needs, the development took off with a web app built to automatically import Salesforce data; provide users an option to watch boats, permits, IFQs, and LLPs; allow users to submit listing requests; and inquire specifically about any give boat.