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Alaska Boats & Permits

Branding, Web App Design + Development

August 31, 2020

Alaska Boats & Permits

Brief:

Branding:

Alaska Boats & Permits came to Wink Digital seeking a brand refresh. While their prior logo was outdated, we both agreed it had "good bones". By selecting more modern typefaces and a more innovative layout, we achieved an end result that remained consistent with the existing branding, but that also felt more professional and up-to-date.

Web App:

Alaska Boats & Permits deserved the revamp of a lifetime. Their 23 year old website had served them well, but left them technologically behind many of their large competitors and partners. After working with the Alaska Boats & Permits team to conceive of a design that would support the integration needs, the development took off with a web app built to automatically import Salesforce data; provide users an option to watch boats, permits, IFQs, and LLPs; allow users to submit listing requests; and inquire specifically about any give boat.

View the live website here.

Alaska Boats & Permits by Wink Digital
Alaska Boats & Permits by Wink Digital
Alaska Boats & Permits by Wink Digital
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Creative Direction: Payge H. Kerman // Design: Michelle Parent, Payge H. Kerman // Development: Allen Hart, Matt Cain