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Real Numbers

Branding

February 13, 2020

Real Numbers

Real Numbers, a Portland-based accounting firm run by Sara Brown, is esteemed in the industry for being transparent, reliable, and decisive. Just as Real Numbers guides clients through the process of managing business financials, Sara had her heart set on a brand package that embodied these same principles.

Concept:

Transparent, calculated, reliable. Approachable by all, but appealing specifically to makers. This brand stands out in the male-dominated industry for putting a friendly and honest spin on a hard-to-navigate topic.

Real Numbers by Wink Digital
Real Numbers Letterhead by Wink Digital
Real Numbers Badge by Wink Digital
Real Numbers by Wink Digital
Real Numbers Palette
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Creative Direction: Payge H. Kerman // Design: Michelle Parent, Isabelle Lussier