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The Life Actually Company

Branding, Website, Print Collateral

June 28, 2019

The Life Actually Company

Brief:

The new website for Laura Behnke, founder of The Life Actually Company, was designed as a blog site, through-and-through. This site allows for Laura to post, categorize, add products for readers to shop, and edit everything on a super user-friendly CMS.

Client's Request:

The site for Laura's previous brand, First and Trend, was also a blog site, but focused primarily around fashion. With Laura's new endeavor into the world of lifestyle blogging, the old fashion-based site was outgrown. The old blog was executed with the Avada theme on Wordpress. Avada is a great theme for small businesses, but for highly custom, styled blog sites, it's not as flexible or versatile as needed. That's where we came in.

Our Solution:

On this site, we created different sections of each page that show only certain post features from different categories. We created internal pagination, which allows the site to stay in the exact same position, even when the page is reloaded to show new posts. Though this is a subtle feature, it's one that creates a dramatically more pleasant user experience.

View live website here.

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Creative Direction: Payge H. Kerman // Design: Michelle Parent, Payge H. Kerman // Copywriting: Laura Behnke // Development: Matt Cain, Payge H. Kerman