The Ashcraft Agency
Brand Identity DesignView More
Ecommerce Website, SEO, Ads
March 5, 2021
Northwest Office Liquidations carries the largest selection of used office furniture in the Northwest. Our task for their website was to prioritize and streamline their user experience in order to meet the increased demands for online shopping. And with a tight deadline (one month from start-to-finish), our team expedited the creative and development processes.
As huge fans of Shopify for e-commerce functionality, we leveraged an efficient software stack, incorporating Shopify’s platform alongside modern and powerful web tech like React and PostCSS, to allow for quick development and even quicker iteration and testing. Ease and efficiency were paramount to the user experience, and our development team installed features that prioritized those qualities.
Our creative team accomplished the same goal — streamlining the user experience for efficiency and ease of use. The client preferred a straightforward design approach that employed dynamic movement to encourage clicks as opposed to other creative elements that might otherwise distract the shopper. Simple design. Responsive tech. Digestible copy. All elements that made this site a huge success.
View the live website here.