Sure, there are a multitude of drag-and-drop website-building tools that allow you to quickly and easily put your own website together. However, you’re doing this because someone told you to and not because you think it’s necessary for your business to succeed (we’ll give you points for trying, though). We’re here to let you know the cost of bad design and why website design for businesses like yours is a crucial consideration in your success toolkit.
Your website is more than just a portal to buy a product or find out about your services. Consider it your business’s online CV and the digital, very public face of what you do. A well-developed and well-designed website considers the following:
A poorly designed website that does not put the user at the center of it all is going to perform poorly — there, we said it. We aren’t about mincing our words around here! ;) While many businesses yell a few expletives when they see the cost of developing and designing a website, the cost of a badly designed website far outweighs this. Building a thoughtfully designed website is an investment into the future of your company and brand — don’t you want to go to your website and be proud of how good it looks and how many compliments you receive? Vanity aside, a website that takes too long to load, is confusing to navigate, and doesn’t clearly communicate what you’re all about will see your competitors gallop ahead of you while you jog behind like an unfit and overweight Labrador, struggling to keep up.
We want you to keep up. In fact, we want you to be like a majestic Greyhound, racing yards ahead with your super sleek, lead-generating, sales-creating website. Take a look at your website from your customer or client’s perspective and see how you feel — be honest with yourself because we know what it’s like to feel protective over the brand you’ve taken years to nurture and grow. But… that growth may be stunted if your website stays where it’s at now. Let’s chat about how we can breathe new life into your brand with a refreshed website.